Why did you sign-up for Facebook? I’ll wager it’s a question you didn’t really think about until the past few months.
I took the latter half of 2017 off from blogging. Not because I didn’t want to write- quite the opposite. It’s that I couldn’t figure out how to communicate what I wanted to say through the persona that I’ve created for myself. I’ve felt fundamentally stuck.
Things are not good in Snapchat land. On Thursday, Snap announced that it had gained a mere 7M daily active users in the past 3 months- up from 166M in May.
On Tuesday evening I wrapped up my 4th semester at NYU SPS teaching Social Media and the Brand. It was the largest group to date- 23 total- and probably the most diverse as well.
Organic reach on social media is an incredibly competitive space, leading some marketers to pronounce it to be basically dead. Those who are more optimistic spend time talking about tactics that brands should be leveraging- from influencer marketing to employee advocacy.
Here’s a scenario- stop me when it sounds familiar. An employee sets up a business Instagram handle then they leave without giving you the email or password information. [Read more…]
Social media can make all the difference for a small business and yet for the majority of small business owners I’ve spoken to it is simply another frustrating stressor. [Read More…]