Craft beer has taken the country by storm over the past several years. The craze can in fact be the undoing of certain microbrews- how is a customer to choose from a list of 100+? The 170 beers Sam Adams commercial comes to mind. When faced with a huge beer list just say “I’ll have a Sam Adams”.
Enter Taplister—a website with a mobile app dedicated to connecting the public to the world of craftbeer and, most importantly, the brewpubs that serve them. In a recent article in Entrepreneur, Kerry Finsand the CEO emphasizes the goal of educating the public. “If we can convert people from a Coors Light to a Blue Moon, then to a Pliny the Elder by Russian River, we’re really excited.”
Here’s how it works:
From a social media perspective, Taplister is absolutely a business to follow. Social is all about creating relationships and then leveraging them to mutual benefit and this is exactly what Taplister has done.