A Social Strategist’s Guide to Free Social Analytics Platforms

It seems that I’m constantly searching for a good list of free analytic tools. As a freelance social strategist I’m often dependent on the “lite” versions of fancy platforms. In some ways I think this is a bit of a boon. Social media analytics are still quite fuzzy. Be honest- do you actually know what “reach” means? Using the free versions of tools means that I have to access multiple platforms to get the full picture as opposed to relying on a one-stop platform. It’s always useful to compare and contrast what the different visualizations show. It makes you think through what the numbers actually mean as opposed to getting swept away by the pretty pictures. Or at least that’s how I justify this to myself!

There are some great products out there. The paid versions are incredibly powerful and most will act as one stop shops for your analytics.  Many of these platforms have corresponding free version that often specializes in a certain type of analytic. By using several of these tools together you can create your own powerful analytic platform without spending a dime.

Tweetreach

This tool allows you to search for a url, twitter handle, phrase, or hashtag to get an over all picture of user interaction with it. I like to use this tool to gauge the influencer level. The free version provides only a general snapshot but I find it to be a good jumping off point. It also generates some easy to explain analytics which are great for basic presentations. I find the url, phrase, and hashtag search features to be less useful. In the free version tweet reach plays around with the sample size in a way that can be misleading and if you’re looking to do some in-depth analytics you might as well look elsewhere.

Tweetreach

Hashtagify

This is a very simple yet very cool hashtag research tool. Tools like sees.aw allow you to track hashtags but you first need to know what you’re looking for and that’s what hashtagify.me provides. It also provides you a list of the top 5 influencers in that given hashtag as well as an overall look at the hashtag’s popularity (be careful of sample size for this analytic).

In this example I’m searching for hashtags related to #cognitivecomputing. I can also see the most recent tweets using this hashtag. That’s a great way to double-check the reliability sing With hashtag trackers there’s always the danger that spambots have taken over.

Hashtagify

Tweepi 

A great tool for account acceleration both for yourself and your clients. The free version is really all you will need. The only feature of the paid version that’s nice is the ability to keep track of when you followed or unfollower a user. But you can get a general idea of this by going chronologically through your “following” list. Followers who have similar interests to you are much more likely to follow-back. Tweepi also allows you to see the likelihood that a persona will actually follow you back. This can be very helpful particularly when you’re getting an account started. A high level influencer will probably not follow someone who only has 60 followers.

Tweepi 1

Tweepi 2

SumAll

A very powerful tool to track the overall health of your social media presence. You can get one stop stats for Facebook, Twitter, LinkedIn, Instagram, Google +, WordPress, and many many more. But be forewarned, this is one of those platforms where the free version is meant to tantalize you towards the paid version. I’ve found this incredibly useful for tracking the results of account acceleration.

sumall

Simply Measured

This is a great example of a free version of a powerful analytics platform that can absolutely stand alone. In particular it’s useful to analyze your twitter audience. It generates great charts that you can export directly to powerpoint. You can also download the entire dataset to an excel spreadsheet. A note of caution– the analysis is based on a sampling of 1,000 of your followers to make sure you treat the data accordingly.

simply measured

Spider by oneQube

This is a forerunner of the next generation of social listening tools. Their goal is to harmonize listening with interaction. You can put together a detailed project based on link-targeting, hashtags, keywords, mentions, geolocating, influencer status, gender, biography, number of followers, basically you name it and they’ve got it.
All tweets matching your criteria will be put together in your report. You can even have Spider email you whenever a tweet is added to your project so you can immediately respond. They’ve added a new feature allowing you to export the matching profiles into a twitter list.

Spider combines realtime listening with realtime response. For fun I put together a report looking for mentions of the IBM Food Truck at SXSW. I added a geographical filter to only give me results coming from Austin. Just take a minute to think of all that can be done with that type of tailored info generated immediately in realtime. Very very cool. Spider is available for  a  7 day trial.

Spider

What are your go-to free social media analytic tools? Comment below or tweet them to me @suzimcc

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