Only a few days in my life can compare to the feelings of pure joy and solidarity that I felt on June 26, 2015. It’s one of those markers that I believe is going to go down in history as collective memory- a “what were you doing when you heard” moment in time that we share with each other in years to come. Events such as those make us want to come together as humans- introverts and extraverts alike- to be with each other. Sharing those moments with others is a major part of the experience and we see spontaneous congregation in city centers to be with each other. Everyone wants to be a part of it.
On June 26th we saw the way that Facebook and Twitter in particular have become virtual city centers. Within minutes of the announcement profile photos across the social space were redone in various shades of rainbow. Tons of Brands joined in with, in my opinion, no real visible marketing strategy, rather they seemed to be motivated feeling that they should be a part of this momentous occasion. (A H2H moment!) And while Facebook didn’t change their logo they launched the “Celebrate Pride Tool” to create a rainbow filter of your profile picture. By the end of the day my Twitter and Facebook feeds were full of rainbows. A visual testament to our unity at a momentous time in history.
What does this mean? Probably not much in the long run. A bitter election campaign is right around the corner. Our profiles and feeds will be full of various opinions and divisions. Statistically unfollowing and de friending WILL occur. But let’s remember this moment. The field of rainbows- each an individual decision to create. Each representing a moment when we made a very human decision- to stand up and be counted and unite our voices together in celebration of equality.
Yes I’m waxing eloquent and no I don’t care. Blame it on the rainbow.