Why I’m a Social Strategist (and it has nothing to do with social media)

“So what do you do?” It’s a question that I’ve learned to dread outside of the marketing world.

How do you explain the role of social strategist to a cabbie who is trying to make polite conversation or to a great aunt who barely knows what Facebook does? “Oh, so you post stuff on Twitter?” is hardly the response you want to get particularly when, let’s be honest here, the “What do you do” question is the opportunity to do some humble bragging. My current go-to is “I advise brands on the type of stuff they should post on Facebook and Twitter. You know the Super Bowl? Yeah stuff like that.” And then I change the subject.

Okay so it’s not really important that a cabbie understands what I do. But it does get a bit frustrating when it comes to family and friends. And I know I’m not alone. Get a group of Community Managers and Social Strategists together and within a few minutes we start to commiserate. Because here’s the thing. We do way more than work on social media. Sure that’s what you tend to see but for most of us what draws us to this career runs far deeper.
And that’s what you want to share in response to the “So what do you do?” question.
Social strategists are equal parts dreamers and doers. We’re best utilized in roles that intersect at the center of marketing and creative design. Often we’re the bridge between the two. That’s because our jobs require a blend of the two. It’s all too easy to loose this when the main output you see is various analytic reports but look closer and you’ll find that every social strategist has a strong creative streak. That’s why the unexecuted or failed social strategy hurts so much. It’s like a commissioned painting that was never finished.
My passion for social strategy is rooted in the joy of building- particularly communities. I firmly believe that there is more that can unit us than divide us. I look for individuals who are interested in learning, doing, or contributing more and find ways to build communities to empower them because we can do more together than divided. “Wait,” you’re probably saying, “aren’t you a marketer? This sounds like some airy fairy idealistic crazy talk.”
The way that I see it, any opportunity to demonstrate the power of community and our commonalities is a win. Anything I build that focuses on facilitating conversations between individuals who might not otherwise interact further ignites my passion. That’s why I do what I do.
Take a minute to look back through this post. You’ll notice that with the exception of the first paragraph I haven’t mentioned social media once. That’s because being a social strategist is about far more than those platforms. And that’s why I get a strange twitch in my eye when I have to use those mediums to try to define what I do.
Now I do have an ulterior motive for writing this post and that’s a call to action to make use of the full potential of your friendly social strategist. Sure we can answer your social media questions, manage your accounts and write blog posts.
But if you take a step backwards and let us into your wider content strategy and vision we can do so much more.

1 Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s