Day 0: So I was thinking…

It’s how all good announcements begin right? And the listener of course knows that, much as the speaker claims to the contrary, what they are listening to is in fact a well-formulated and thought out plan- not something that they were just thinking about.

Except in this case.  I literally woke up and started typing this post. Actually it started as a Facebook post but then I realized that rather than talk about this idea I wanted to actually DO it so it’s now an official Day 0 blog post announcing–>

I’m going to be publishing a daily blog post throughout the month of July.

I’ve never done anything like this before but I REALLY need to get back into writing and, knowing myself, the only way that’s going to happen is if I make myself do it daily AND involve my community.

I have no idea what I’ll write all 31 posts about- and that’s part of the reason I want to do this. As a strategist and recovering academic I think about what I write ad infinitum. But I’ve found that my best performing posts are always those that I put together in 30 minutes because they come from the heart.

I’ve been out of touch with that side of me for nearly a year and it shows. I’m frustrated. So VERY frustrated. I don’t want to blog when I’m like this because I want to create posts that are well put together- but the fact is I am a creature of passion. I FEEL social strategy- that’s why I’m good at it. My first foray into social strategy came when I built the online movement to reinstate UVA President Theresa Sullivan back in 2012. That translated into my first social strategy position working with UVA’s development team to try to understand what their alums wanted from them on social media.

The attraction of social media for me is not the tech part nor the marketing potential. It’s the ability to unify people online into into action offline. It’s inspiring each other to do bigger and better. It’s about taking risks. It’s about helping each other. I dealt with depression and social anxiety when I was an undergrad and I know that college would have been much scarier if I hadn’t been able to feel a semblance of belonging via Facebook.

I post on various social platforms because it’s where I interact with my community. So consider the next 31 blog posts an extension of that: I’m going to be sharing with you the backstory of the Girl with the Red Hair, about why I do what I do how it all came to be and what’s coming next. 

You can also expect to get an assortment of cat stories, complaints about the humidity in NYC in the summer, stories about teaching and no doubt the occasional rant. Warning: There will be little proof reading involved because the point is to write- not to strategize- not to edit. This is me. Unfiltered. Well mostly unfiltered- some secrets are good in any relationship 😉
Interested?
Well then I’ll see you tomorrow….
(and if you’re not interested well… sorry about that- but this is happening so… not really sure what to tell ya.)

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