It’s important to realize that while sharing secrets to a faceless screen might seem easier, the real-life consequences are still the same as they always have been. In fact in our super-google-powered world, these consequences have never been higher.
I often think about how terrifying it must be to be a teenager in this digital world. I was bullied so badly that my parents moved me to a different school for 8th grade. That move brought instant relief and I started anew as a totally different person. I remember how terrified I was when the following year in high school a girl from my original middle school showed up. I was sure that she was going to blow my entire cover and somehow get all my new friends to turn against me. Of course she didn’t and everything was fine. But I remember those moments of pure terror- a feeling like my escape had been a cruel dream. That I was destined to be bullied forever. Trust me- it’s a horribly dark place to be.
I can’t imagine what it’s like now- where school communities must bleed into others. Escape for the bullied takes much more than moving districts. There’s no ability to hide. No anonymity. It was this experience that led me to write this blog post a few years ago when some geniuses decided to make a burnbook app (yes it was as bad as it sounds). Eliminating privacy is not the same as “authenticity” regardless of how many misguided posts out there on personal branding proclaim the contrary. We do not live in an episode of Black Mirror.
Being “authentic” online is not about sharing your deepest, darkest secrets. It’s not about erasing the barrier between the personal and the public. Rather it’s about figuring out how you want to present yourself online in a way that is consistent with your offline persona. Your online personal brand should support who you are offline not undermine it. And remember- we all show different facets of ourselves to different groups of people. And that’s perfectly acceptable. Just remember that anything that goes online should be the lowest common denominator as far as what you’re willing to personally share. Because even if you have privacy settings in place all it takes is one ill-willed screenshot and your private views become very publicly shared.
That’s the point of a personal brand. You put out there what works for you. You figure out how to be authentically you- and no one can tell you how to do that but you. I encourage you to sit down with a glass of wine, some soft music on and a sheet of paper. Start writing and see what comes out. Who are you? Who do you want to be? Then think about what type of content goes along with that persona and give it a whirl.
Honestly if you’re thinking of spending money on creating a personal brand you might consider spending some of that into a good therapist as opposed to a marketing professional (and I speak as one!). Because helping you to think through your personal narrative is something that they are uniquely suited to. And you might learn a lot about yourself in the process!
Like yesterday’s post, this is the point where I’d probably want to go back through an add some more links, perhaps do some editing to make it flow better. BUT I’m resisting the urge- so I apologize that it’s a bit stream of consciousness 🙂