Organic reach on social media is an incredibly competitive space, leading some marketers to pronounce it to be basically dead. Those who are more optimistic spend time talking about tactics that brands should be leveraging- from influencer marketing to employee advocacy.
Leadership, like influence, is a concept that cannot be defined in a vacuum. Simply listing “Leader” or, for that matter, “Influencer” on a resume without any context is a misnomer. [Read More…]
So I warned you that this 31 day challenge might take all sorts of twists and turns. Here it is Day 3 and I’m already going to do a random post about baseball. [Read More…]
Words have power. Enormous incredible power. The right words in the right tone at the right moment can make all the difference. Something that I’ve been increasingly fascinated by is how this power gets translated into the online medium. [Read More…]
It’s how all good announcements begin right? And the listener of course knows that, much as the speaker claims to the contrary, what they are listening to is in fact a well-formulated and thought out plan- not something that they were just thinking about. [Read More…]
I talk a lot about the positive aspects that social media brings to our relationships. It allows us to explore facets of our social network in ways that were hitherto unlikely. [Read More…]
Yes I’m now one of THOSE people. I have an Instagram for my three cats where I post their latest exploits and, yes, pretend at times to speak in their voice. [Read More…]