I took the latter half of 2017 off from blogging. Not because I didn’t want to write- quite the opposite. It’s that I couldn’t figure out how to communicate what I wanted to say through the persona that I’ve created for myself. I’ve felt fundamentally stuck.
It’s important to realize that while sharing secrets to a faceless screen might seem easier, the real-life consequences are still the same as they always have been. In fact in our super-google-powered world, these consequences have never been higher. [Read More…]
I hate the term personal branding. It’s one of those catchphrases that by now has been written about ad infinitum. Much of what’s out there tends to carry the same message [Read More…]
I stood in front of my students a few weeks ago to talk to them about creating their personal brand strategy. This is a semester-long project I’m having them do. [Read More…]
“So what do you do?” It’s a question that I’ve learned to dread outside of the marketing world. [Read More…]