Social Media, etc.

Imagining an Interconnected World

The UVA Story

In June 2012, utilized social media to mount the campaign to reinstate UVA’s President Theresa Sullivan. Noticing that the sudden ouster had been covered by only a few local outlets, she established a Facebook group to draw media attention. Over the next thirteen days her group reached nearly 17,000 members comprised of UVA students, friends, family, alumni, faculty, staff, and Charlottesville community members.

She made use of crowdsourcing to organize the “Rally for Honor” entirely online. It was attended by between 1,500 to 2,000 people. The event was covered both nationally and internationally and proved to be a catalyst to the Board of Visitor’s unanimous vote to reinstate President Sullivan two days later.

Suzie is often asked what led to the ouster of President Sullivan. Unfortunately to this day the answer is unclear and most likely we’ll never really know. One of the clearest behind-the-scenes account was done by the New York Times which you can read here.

Suzie’s use of social media to reinstate UVA’s President Teresa Sullivan resulted in widespread media coverage.

Following the Event of June 2012, as they’re officially called, Suzie was asked by the Office of Development to act in an advisory capacity as they worked to harness the power of social media to improve alumni relations. In May 2013, various circumstances led Suzie to leave her PhD studies at UVA to pursue opportunities as a social strategist in the privat sector.

Any press inquires can be directed to suzie.mcc@gmail.com

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