Our Shared Rainbow Moment

Only a few days in my life can compare to the feelings of pure joy and solidarity that I felt on June 26, 2015. It’s one of those markers that I believe is going to go down in history as collective memory- a “what were you doing when you heard” moment in time that we share with each other in years to come. Events such as those make us want to come together as humans- introverts and extraverts alike- to be with each other. Sharing those moments with others is a major part of the experience and we see spontaneous congregation in city centers to be with each other. Everyone wants to be a part of it.

On June 26th we saw the way that Facebook and Twitter in particular have become virtual city centers. Within minutes of the announcement profile photos across the social space were redone in various shades of rainbow. Tons of Brands joined in with, in my opinion, no real visible marketing strategy, rather they seemed to be motivated feeling that they should be a part of this momentous occasion. (A H2H moment!) And while Facebook didn’t change their logo they launched the “Celebrate Pride Tool” to create a rainbow filter of your profile picture. By the end of the day my Twitter and Facebook feeds were full of rainbows. A visual testament to our unity at a momentous time in history.

What does this mean? Probably not much in the long run. A bitter election campaign is right around the corner. Our profiles and feeds will be full of various opinions and divisions. Statistically unfollowing and de friending WILL occur. But let’s remember this moment. The field of rainbows- each an individual decision to create. Each representing a moment when we made a very human decision- to stand up and be counted and unite our voices together in celebration of equality.

Yes I’m waxing eloquent and no I don’t care. Blame it on the rainbow.

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Dumpsters Full of Booze-The Power of a Tweet

Undergrads at the University of Virginia learned the power of social media on Monday, when the student newspaper tweeted a word of mouth rumor that dorms were being searched for alcohol . The aftermath of the hoax involved dumpsters full of beer cans and liquor bottles, a plethora of official statements, and the Dean of Students engaged in an argument on Twitter about Constitutional interpretation. The story was picked up by the Washington Post that afternoon and for a time was featured as the “most read online” article.

In addition to being totally hilarious, this is a great example of the raw potential contained in a single tweet. While this is not the way that UVA would like to get its publicity, the University still made it to the online front page of the Washington Post all due to a tweet. Had this been a purely offline scenario, there is no way the story would have made it as far as it did. Another reason it got coverage is because it was handled in a humorous manner. It made everyone chuckle, particularly the pictures and so it got retweeted. It was also in the middle of the work day so many people were on Twitter looking for a bit of distraction. Hmmmm…. what does this remind us of? Yep- The Great Super Bowl Blackout and the now legendary “Oreo Tweet” or as Slate calls it, “The Half-Decent Oreo Tweet that Dazzled a Nation” Right place, right time. That’s the new game in town.

Now for your viewing pleasure please enjoy a bit of the #UVAdormsearch hysteria!